St-Germain Liqueur Branded Art Direction
Art Direction and Styling
Monthly content creation for the brand’s social channels, digital assets, and printed cocktail books.
“Life seems but a quick succession of busy nothings.”
A LIFE OF UNEXPECTED PLEASURES
Under this brand ethos created by the agency, we created 30-45 images per month for St-Germain’s channels, capturing the brand essence within each photo. With a target audience and loyal consumer identified as an explorer, a curator, a Renaissance man/woman, each photo was to be an indulgence, a celebration of life, drink, food, and more.
