Deerupt Augmented Reality Shoe Launch
Creative Direction
Case study video for Annex88's campaign for the Deerupt shoe launch for adidasOriginals.
The Deerupt was inspired by 3 historic shoes from adidasOriginals: Oregon, New York, and Marathon.
The one element they all shared in common was the Dellinger Web, a netting material that absorbed extreme amounts of shock for runners. From the original netting from 1980 the concept was reborn for streetwear hounds in 2018 with Deerupt.
Using the adidasOriginals ethos The Past Informs the Future we brought the Web to life in a new way with “The Grid”: a modern, minimalist take on the famous netting.
The Deerupt heritage video.
Creative Director: Travis Spier, Producer: Emily, Logan, Art Director: Matt Sorensen