Maison St-Germain New York + LA | Social Media Creative Direction, UGC Planning, Live Coverage, Influencer Marketing, and Production Planning + Ideation
St-Germain, an elderflower liqueur, sought to celebrate one of the most fleeting moments in the production of their spirit: elderflower harvest season. To commemorate this short, six-week period and the fact that 1,000 elderflowers go into every bottle of St-Germain, we teamed together to create Maison St-Germain, an experiential invite-only floral party that boasted thousands of flowers, sculpted gardens, hidden treasures, and St-Germain cocktails.
Team: Travis Spier, Joseph Coppolo, Connie Wang, Lena Nicholson
Add’t Agencies: Nike PR, Epsilon
To celebrate the beginning of harvest season and the 1,000 elderflowers that go into every bottle of St-Germain, we partnered with Lily Kwong to create a 13,000 flower installation taking up a quarter mile of New York's iconic High Line in the Meatpacking District.
Team:
Social and Digital - Annex88
Production - Epsilon
PR - Nike Comm.
The second event for Maison St-Germain took place in LA at the Houdini Estate. With custom floral arrangements from Lily Kwong and Jeff Leatham, St-Germain's culture of design, beauty, and mystery continued on the west coast.
Team:
Social and Digital - Annex88
Production - Epsilon
PR - Nike Comm.
