Alexander Wang NYFW
Video: Johannes Leonardo
strictly wrong
Partnering Johannes Leonardo, our agency was tasked with creating a social campaign activation that drew attention to Wang’s collaboration with adidasOriginals under the message of Strictly Wrong. From wheat pasting of the two companies internal emails, staging a black market across the world, flipping the iconic trifoil logo upside down, strictly wrong was brought to life in every aspect of the campaign.
The social component involved the first ever Snapchat drone story, shot throughout New York City, following Wang’s black market trucks as they stopped throughout both downtown and uptown. A phone number was pasted on the top of each truck, which you could text to find out the next location of the trucks. Snapchat viewers could view the phone number only by viewing adidasOriginals’ Snapchat story that day.